Post by account_disabled on Nov 14, 2023 3:52:27 GMT
But how can Snapchat monetize? Its greatest wealth is eliminated in a matter of seconds, therefore an order of magnitude less than its competitors. However, try to think about the infrastructure costs that the platform would have to bear when all the content exchanged by users would be managed and curated? Obviously we are making a comparison with Facebook, a much larger service that sells advertising space and already capable of monetizing efficiently. The fact is that this new generation of messaging services is able to use a cheap infrastructure to operate in the world much more cheaply than Facebook, while still targeting ads to users through effective management of metadata tied to user profiles.
The question that remains open is how Snapchat will monetize and with what product is interesting enough not to scare its users away. Sure, Snapchat seems trivia. Numerous brands are already web designs and development service carefully observing the dizzying growth of Snapchat which reached at least 100 million active users in April 2015. But what value can there be from content that goes up in smoke in less than ten seconds? Is there room for organic success on a platform that prides itself on being difficult to track? Snapchat, launched in September 2011 and with a completely internal demographic.
Between 18 and 34 years old, is causing discussion among social media specialists all over the world. AOL was truly the first to create a mass messaging platform on the web. Through his chat (dating back to the early 90s) he made sure that people began to evolve their way of communicating. Since then, instant messaging services have become numerous. Google, Blackberry, Apple, Microsoft have their own platform. The problem is that these applications often block themselves at their own borders: see Apple's iMessage or Google Hangout.
The question that remains open is how Snapchat will monetize and with what product is interesting enough not to scare its users away. Sure, Snapchat seems trivia. Numerous brands are already web designs and development service carefully observing the dizzying growth of Snapchat which reached at least 100 million active users in April 2015. But what value can there be from content that goes up in smoke in less than ten seconds? Is there room for organic success on a platform that prides itself on being difficult to track? Snapchat, launched in September 2011 and with a completely internal demographic.
Between 18 and 34 years old, is causing discussion among social media specialists all over the world. AOL was truly the first to create a mass messaging platform on the web. Through his chat (dating back to the early 90s) he made sure that people began to evolve their way of communicating. Since then, instant messaging services have become numerous. Google, Blackberry, Apple, Microsoft have their own platform. The problem is that these applications often block themselves at their own borders: see Apple's iMessage or Google Hangout.